NO, you don’t have to be perfect.

NO, you don’t have to run on a treadmill for an hour every day.

NO, you don’t have to give up your favorite foods.

NO, just because you screw up a meal does not mean you’ve screwed up all your progress.

And ABSOLUTELY NOT, you don’t have to eat baked broccoli and plain chicken breast every single day for the rest of your life.

F**K NO!

(This is an actual excerpt from a conversation I had with a client on a recent coaching call)

You CAN achieve your fitness goals without torturing yourself. 

(I pinky swear you).

My client was SHOCKED!

She was convinced the only way she could lose 20 lbs and get stronger was by:

  • Eating perfect all the time.
  • Jumping on an elliptical machine for an hour each day
  • Ditching her favorite foods
  • Hating her Mom’s traditional ethnic cooking
  • Eating boring and tasteless foods for all of eternity

Good god, I couldn’t blame her for never achieving her goals.

Who the hell could do any of the above, let alone all of them?

Sounds like a death sentence to me.

But how many of us have these “lists” in our heads?

This set of outdated, often times untrue (by no fault of our own) beliefs that our impossible to achieve so they become ginormous obstacles to our success.

Do you have a list like this?

I know, many years back, I sure did.

And it wasn’t that different from my client’s.

Except I thought I needed not 1 but 2 hours of exercising a day! And that skipping dinner was a must! Ha!

It is no wonder, I was never able to achieve my goals – feel, look, and perform the way I wanted to.

I totally was undermining my own success, and for a long time I didn’t realize it.

What is your “list” of beliefs?

For many of us this list is subconscious. We may or may not know it exists. But everyone has one, it is what informs much of our behavior around how we eat and move our body.

So, if you find yourself at a fitness plateau or stuck, I’d take 5 minutes to write down all of your beliefs around what it takes to be fit, strong & lean, lose weight or whatever words best describe what you are after.

Get all of these ideas out of your head and onto paper.

Next, take a good look at them. And ask yourself these questions:

  • Are they outdated?
  • Are they based on research and current fitness and exercise protocols?
  • Are you aware of information that contradicts them?

And most importantly, are these beliefs what are keeping you stuck?

Bringing some awareness to these beliefs that lie around in your head like furniture that blends into a room, can be insanely powerful. I promise.

If you look at your list and you’re not sure if something on it is holding you back and keeping you stuck – ask a trusted fitness professional or email me (

Chances are something is.

In all the years I’ve been coaching and just flat out talking to my girlfriends about this stuff, I’ve never once come across anyone that didn’t have something on that list holding them back from their desired outcome.

Tony Robbins calls these “lists” limiting beliefs. A limiting belief is any belief you have that limits your ability to accomplish what you want.

If you look at your list and realize, holy shit, everything here is holding me back, then it is time to get working on changing those beliefs. (And I love to help you do that, I have 3 spots open in my 1-on-1 coaching program, email me for details). 

It is also time to change those limiting beliefs to empowering beliefs. Empowering beliefs serve to push you towards your desired outcome. And I’d love to help you do just that.

The Good News

We human beings, make this achievement of our goals much harder than it has to be.

Change is definitely not easy, and requires effort. But nothing near the effort we would need to overcome that list in our head.

All we need to do to make progress towards our goals is:

Get a little bit better each and every day with our food choices and movement, and then keep practicing those habits until we get there.

We have to keep going and not give up too soon.

Take for example another client of mine; let’s call her Kristy. In 1-month of nutrition coaching she lost 5 inches total off her body. And if you saw her food log, it may surprise you.

  • There was booze in it.
  • There was desert.
  • There were carbs and bread.
  • And cheese, we can’t forget the cheese :).

You know why she lost 5 inches?

It was simply because she had a little less booze, desert, carbs, bread, and cheese each week than she did the week before. And made a few better choices.

Making progress towards your goals doesn’t have to be this all or nothing, black or white, on-a-diet or off-a-diet process.

It doesn’t have to be so difficult and boring. It’s allowed to feel different than that.

So if you’re tired of believing that impossible list in your head and ready to take action towards achieving your goals – I want to help you!

If you have a fitness goal you’ve been working on and you’re unable to make progress – we need to talk.

Like I mentioned earlier, I have 3 spots open in my individualized coaching program for peeps who are serious about ditching their “lists” and adopting a way of living a fit lifestyle that is results-oriented but also practical, realistic, sustainable, and fun. If this is something you’re interested in, message me here: so I can send over the details for you to look over. Then together, we can determine if this coaching program will be right for you. How does that sound?

Now hurry up and email me..there are only 3 spots left :).

I’d also love to hear from you, what are some of the beliefs you have around getting fit? Share them in the comments below.

Talk soon,

Julie xo

P.S. Make sure to get our FREE Meal Prep Strategy Guide and 30-Day Exercise Plan here.

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