Why The Scale Doesn’t Tell The Full Story

Why The Scale Doesn’t Tell The Full Story

It’s trivia time – quickly, in less than 3 seconds answer this question “What weighs more – 1lb of muscle or 1lb of fat?” 3…2…1…OK, fine you’re right, it was a trick question – of course they both weigh exactly the same. A pound is a pound. However just because...
How To Lose Body Fat – In Two Simple Steps

How To Lose Body Fat – In Two Simple Steps

If you haven’t seen the amazing transformation of Patrick, make sure you check out the following blog post. Through hard work and some serious dietary changes, Patrick was able to get the results he set out to achieve. We recently shared Patrick’s story and results....
How Patrick Lost 11% Body Fat

How Patrick Lost 11% Body Fat

Today we are excited to announce a 2 part blog series revealing all the details of the latest SWF transformation. We have been teasing you with a trailer, but now we are ready to release the phenomenal results. This is Patrick. Patrick started working with SWF about 5...
How To Lose 23 lbs Of Fat In 3 Simple Steps

How To Lose 23 lbs Of Fat In 3 Simple Steps

In the last post I talked about the difference between fat loss and weight loss. The distinction between the two is HUGE and cannot be overemphasized. Make sure you check out the post here for all the details – I talk about how most diets focus on WEIGHT loss and...
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